Studio Maccarini Varacca
- Year
- 2025
- Category
- Healthcare / Dental practice
- Role
- UX/UI, Frontend development, Responsive design, SEO
Calm, precision and trust: a website that conveys the quality of the practice before the very first appointment.
01The challenge
Choosing a dentist is a decision based on trust, often made on a phone in a few minutes. The practice needed an online presence that matched the quality of its clinical work: reassuring, well organised and able to guide patients to the right information and to booking.
02The approach
I worked on a bright, measured visual language: ivory tones, a petrol accent and generous whitespace, avoiding the cold aesthetic typical of medical websites. Treatments and team are organised so they can be found quickly.
The experience is designed mobile-first, with contact and booking always within reach. Semantic structure, careful metadata and strong performance support visibility in local search.
03What I did
- 01UX/UI
- 02Frontend development
- 03Responsive design
- 04SEO
04The experience
05Result
A digital presence consistent with the practice's identity: clearer for patients, easier to navigate on a phone, and built on a solid technical foundation for future content.
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