Cura degli Alberi
- Year
- 2025
- Category
- Business website / Arboriculture
- Role
- UX/UI, Frontend development, SEO, Performance
A highly technical craft, presented with the clarity people need before they trust someone with their trees.
01The challenge
Professional arboriculture is a little-understood service: people looking for help often can't tell qualified tree care from improvised work. The website had to explain highly technical services in plain terms, convey safety and expertise, and turn visits into enquiries, especially from local search.
02The approach
I structured the content around the questions clients actually ask: what does my tree need, who will do the work, how do I book an inspection. Each service has its own page, written in accessible language, with a call to action always within reach.
The visual identity gives room to photography of the work in the field, with a natural palette and restrained typography. On the technical side: lightweight, fast pages, semantic markup and structured data for local search.
03What I did
- 01UX/UI
- 02Frontend development
- 03SEO
- 04Performance
04The experience
05Result
A website that finally reflects the company's professional standard: clear for people looking for an intervention, credible for the most demanding clients, and ready to grow with new services and content.
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